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HOUSEHOLD:
· CHILDREN’S AGE RANGES
· HOME OFFICE/HOME BUSINESS
· HOUSEHOLD SIZE (# OF PERSONS IN HOUSEHOLD)
· NUMBER OF ADULTS IN HOUSEHOLD
· LENGTH OF RESIDENCE
· NUMBER OF CHILDREN IN HOUSEHOLD
· PRESENCE OF CHILDREN
· GENERATIONS IN HOUSEHOLD
· DWELLING UNIT TYPE
INDIVIDUAL:
· AGE (EXACT)
· EDUCATION LEVEL
· GENDER
· MAIL ORDER BUYER
· MAIL RESPONDER
· MARITAL STATUS
· OCCUPATION (BUSINESS OWNER, CEO, VP, ATTORNEY, DOCTOR, ETC.)
· HOMEOWNER/RENTER
INCOME- WORTH:
· CREDIT CARD TYPE
· HOUSEHOLD INCOME
· INCOME PRODUCING ASSETS
· NET WORTH
· NUMBER OF CREDIT LINES
· RANGE OF NEW CREDIT
LIFESTYLE:
· LIFE CHANGING EVENT (GRADUATION, CHILDBIRTH, ETC.)
· LIFESTYLE/HOBBIES (GOLF, TENNIS, BOATING, SWIMMING, PHYSICAL FITNESS, HEALTH FOOD, ETC.)
MISC:
· INSURANCE (TYPE)
· PHYSICAL AILMENT
· CREDIT SCORE DATA
MORTGAGE/LOAN:
· ASSESSED MARKET VALUE
· AVAILABLE HOME EQUITY
· DELINQUENT TAX AMOUT
· DELINQUENT TAX FLAG
· DELINQUENT TAX YEAR
· FIRST HOMEOWNER TYPE
· FIRST LOAN DATE RANGE
· FIRST LOAN INTREST RATE TYPE
· FIRST LOAN LENDER TYPE
· FIRST LOAN TRANSACTION TYPE
· HOME PURCHASE AMOUNT
· HOMEOWNER TYPE DETAIL
· INTEREST RATE
· INVESTMENT PROPERTY
· LENDABLE HOME EQUITY
· LENDER TYPE
· LOAN AMOUNT
· LOAN TO VALUE RANGE
· MONTHS SINCE LAST LOAN
· MULTI PARCEL SELLER
· OUT OF STATE HOMEOWNER
· PURCHASE DATE
· SELLER CARRYBACK FLAG
· TRUST OWNED
· SECOND/THIRD LOAN DATA
· CREDIT SCORES
PROPERTY STRUCTURE:
· DWELLING TYPE DETAIL
· FIREPLACE
· GARAGE
· HEATING AND COOLING SYSTEM
· HOME SIZE RANGE
· LOT SIZE RANGE
· NUMBER OF BATHROOMS
· NUMBER OF BEDROOMS
· NUMBER OF UNITS
· PRESENCE OF POOL
· YEAR HOME WAS BUILT
OUTDOORS:
· BOAT SIZE
· BOAT TYPE (JET SKI, SPEED, HOUSE, ETC.)
· BOAT ENGINE TYPE
· FISHING LICENSE
· FISHING TYPE (SALT, FRESH, ETC.)
· HUNTING LICENSE
· OTHER OUTDOOR DATA
NEIGHBORHOOD:
· P$YCLE CLUSTER
· PERSONIX LIFE STAGE CLUSTERS
· PRIZM CLUSTER
AUTO:
· AGGREGATE VEHICLE VALUE
· DOMINANT VEHICLE LIFESTYLE INDICATOR
· NUMBER OF VEHICLES
· TRUCK/MOTORCYCLE/RV OWNER
· TELEPHONE NUMBER CHANGE
. VEHICLE MAKE
. VEHICLE MODEL
*Please note that the above selections represent just some of our consumer demographic options. Call us at (888) 395-6727 for a complete listing of useful demographics for your particular product or service.
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